In der Nacht
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Childhood Should Be Colorful—Yesterday, Today, and Tomorrow
Babauba is more than just a fashion brand. It is an attitude to life that emerged in 2013 from a love of colour and the uniqueness of our children. What began with a pair of hand-sewn trousers at the kitchen table is now a community of thousands of parents who are united by one thing: we don't want uniform grey clothing.
Who We Are
Patrick Wallinger, father of two, has spent a lot of time buying beautiful and colourful clothes for his children. Especially for festive occasions. With Babauba, he is fulfilling a dream - to produce children's clothing that makes children's hearts beat faster. Together with Konstantin from Salzburg, who made the takeover possible as part of the Dreyer Group, Patrick decided to lead Babauba into a new era. Patrick brings his passion and experience as Managing Director, Konstantin his creative energy and entrepreneurial strength. Together they stand for a Babauba that remains what it is. Babauba lives through people who love what they do - a small, passionate team that works every day to ensure that childhood remains colourful. 💚
This is what we stand for
Responsibility
We take responsibility for children, families and our environment. Our products are made from skin-friendly, high-quality materials and are manufactured under fair conditions. We pay attention to longevity so that every item can be loved, worn and passed on. This is how we create fashion that is fun and sustainable.
Creativity
Our world is colourful, lively and full of imagination! Each design is created with passion and tells its own story. This inspires children to dream in colour, invent adventures and give free rein to their creativity. From clothing and accessories to initial equipment. We are passionate about designing products that bring joy and stimulate children's imaginations.
Joy of Life
We celebrate childhood, from the day of birth to big adventures full of laughter, play and learning! Babauba is at the side of families when little feet discover the world, the first bike is ridden or the first day of school is approaching and all the countless moments in between. Our colourful designs make each of these moments even more special and create memories that last.
Authenticity
What counts for us is real life - colourful, wild and beautifully imperfect. Our photos and videos show families as they really are: with laughter, chaos, love and lots of heart. That's what Babauba is all about. We and our range are authentic, approachable and full of joy.
Become part of the colorful world
Are you ready for your next adventure? Discover our latest collections and let the vibrant colours inspire you.
Our Mission
We believe that every child should be allowed to discover the world in their very own favourite clothes. Babauba accompanies families from the first days to the big moments of growing up. With cheerful, durable and comfortable fashion that makes every adventure a little more colourful, our clothes are made with a lot of love and are designed to bring joy every day, at every age, on every adventure, and we believe that clothes can do more than just look good. It can be a favourite, hold on to memories and tell stories. Babauba is not just fashion but a feeling. A smile when your favourite shirt comes out of the wash. A little piece of joy that you can wear. 💚
Our World
Babauba is more than just fashion - we are a colourful world of experience where stories, experiences and memories are created that connect families. 🌍
Our Range
Our range consists of sophisticated patterns that tell their own story. Every pattern has a meaning and a soul. No design is created by chance.
We call this our "Planets": small worlds in which characters live, meet and experience adventures. As unique as the children who wear them.
Our voice
We speak to parents from the heart and celebrate everyday family life with all its colourful moments. Chaotic, cheerful and loving. Our clothes are designed "by parents for parents". Practical, beautiful and made to last. Children can be children with us. Wild, free and full of imagination!
Our Future
We think ahead: More sustainable fabrics, creative collaborations and new product lines. We don't want to create disposable products, but long-lasting favourites that can be passed on.
Babauba remains bold, colourful and genuine. We shape the future with heart and imagination.
